Posts in category Trends


Trends

Without Numbers, Cook’s Apple Watch Claims May Be Hollow

Apple drew some pointed questions this week following CEO Tim Cook’s vague response to reports suggesting Apple Watch demand has plummeted. The Apple Watch is on track to set a holiday sales record and post its best quarter ever, Cook said. Sell-through of the watch — that is, units sold to consumers and not just stocked on retailers’ shelves — also is on track to reach a new high, he added.

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Trends

2016: The Year in Review

This year will go down as an important turning point in CRM. For the last decade and a half, we’ve been simultaneously building and destroying CRM — first by linking all of the disparate databases to get that 360-degree view, and then by adding important accessories like social and analytics. At the same time, we’ve been busy tearing down conventional architectures and spinning up the cloud.

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Trends

Signs and Symptoms

It’s been a rough couple of months, and we should talk about something fun and not political, but CRM-centric. I know! Let’s ask how the election influenced CRM. Seriously, there’s a nugget in there to get us thinking about business instead of that other stuff. Come on, it’ll be fun. I am not the only one who saw this, but isn’t it amazing how the pollsters got the election outcome exactly wrong?

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Trends

Many Customers Aren’t on Board With Self-Service Trend

Enterprises have been warming to digital transformation, but it’s crucial that they maintain a human element in their customer interactions, according to a study Verint published last week. Researchers surveyed more than 24,000 consumers and 1,000 businesses across 12 countries for the study. Organizations have to balance digital and human customer engagement to thrive and survive.

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Trends

AI’s Moment

There recently has been an increase in the talk — pro and con — about bots, AI and intelligent assistants. A lot of this talk has been percolating around the industry for decades. Silicon Collar, a book by Vinnie Mirchandani, a friend and truly gifted analyst, accepts that automation might be eliminating jobs, but it optimistically holds out for the silver lining.

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